Project Overview
A multi-campaign branding project created for AstraZeneca, combining healthcare communication, corporate event branding, and motion-based visuals across print and large-format media.
The project included event posters, agenda designs, outdoor visuals, and animated campaign frames developed with a modern futuristic style focused on strong visual hierarchy, audience engagement, and premium healthcare branding.
Services included:
– Creative Direction
– Event Branding
– Medical Campaign Design
– Outdoor Advertising
– Digital & Print Materials
– Presentation & Event Visual Systems
AstraZeneca Kuwait — Forxiga-CKD Event Campaign
The Challenge
AstraZeneca needed a cohesive visual campaign for the Forxiga-CKD Heart Event that could communicate complex medical information clearly while maintaining a premium and trustworthy pharmaceutical identity.
The Solution
I designed a unified set of event posters and agenda materials using a clean medical-tech aesthetic focused on clarity, hierarchy, and visual engagement.
The layouts were structured to guide attention toward:
– Event information
– Medical focus points
– Registration and attendance details
The combination of blue and orange tones reinforced both clinical trust and cardiovascular themes, while the futuristic heart visuals helped modernize the campaign and increase memorability.
Results
– Improved visual consistency across print and event materials
– Increased readability of medical content
– Stronger attendee engagement through modern healthcare branding
Exploring Multiple Visual Directions for Healthcare Advertising
The Challenge
The campaign needed bold event visuals that could communicate protection, immunity, and healthcare innovation while remaining visually engaging across large-scale event and print applications.
The Solution
I developed a futuristic visual system centered around shield imagery, neon lighting, and cinematic compositions to symbolize protection and medical advancement.
The designs used strong typography, glowing gradients, and high-contrast visuals to create immediate visual impact and improve message retention in crowded event environments.
For the agenda design, I focused on clean structure and readability to help attendees navigate sessions quickly and efficiently.
Results
– Stronger visual identity consistency across campaign assets.
– Increased engagement through high-impact futuristic visuals.
– Improved readability and information hierarchy for event materials
Accelerating Ambition
The Challenge
The project required a dynamic event campaign that could visually represent growth, ambition, and regional business expansion while maintaining AstraZeneca’s premium corporate identity.
The Solution
I created a motion-driven visual concept combining futuristic typography, speed lines, and a stylized GCC skyline to symbolize momentum and progress.
The animated sequence used evolving environmental elements and movement to reinforce the campaign message of continuous growth and acceleration.
The bold magenta and gold palette helped the visuals stand out across large-format displays while maintaining a modern corporate aesthetic.
Results
– Increased visual impact for large-scale event displays
– Stronger storytelling through motion-based design
– Improved audience engagement using dynamic visual transitions